Well, it’s a brand that is personal, hence personal brand. A lot of us grew up with big brands such as Coca-Cola, Microsoft & Apple. But social media has changed the game dramatically in favour of the micro and small business owner. Or in this case, solopreneur.
What is a solopreneur you ask? Well, a Solopreneur is essentially a person who runs his/her company alone. No direct employees and they intend to grow and keep the company while most entrepreneurs build their business with a view of selling it to a bigger company.
Don’t get me wrong, though; I am not saying that business brands aren’t important. You can have both a business brand & a personal brand but, in my opinion, personal brands are crucial, for so many solopreneurs.
A personal brand goes beyond just your business. It allows you to brand yourself as an individual and allows you to reach that elusive personal connection with your ideal client.
So, here are three reasons why this is important & how you can step things up in 2020:
1) People buy from people; it’s as simple as that. And people prefer to buy from someone they know, like and trust.
Show your face on your Instagram feed more often (not just now and then)
Show up on video (this is MASSIVE). Video beats picture hands down and creates a personal connection.
Show your audience who you are aside from just your work (you love coffee, you collect pretty stones, etc.)
Be accessible – You’re not some high paid superstar, you’re an actual person. Slide into DMs, reply to comments, Q&As
2) It provides an excellent connection with your InstaClan (I don’t know if this is a word or a thing, but it is now) – they feel understood by you.
Show that you understand their challenges, their goals and pains them.
Be consistent; provide them with a ton of value.
Crystal clear messaging; make sure that you aren’t all over the place with your content
3) It is fluid – People trust & have a connection with you. As you grow and evolve, they will come along with you. You can start new projects or shift your business & you will still have your brand and audience.
A great example is Gary Vee. The man has a crazy strong personal brand. Still, he has numerous companies/projects including Vayner Media & Ask Gary Vee. If he were to add more, his audience would eat it up. They know, like and trust him A LOT.
So, in 2020: If you focus on your personal brand, you don’t have to get stuck doing shit you don’t love. You should align yourself with what you do and what you’re passionate about & know that a shift won’t break your business.